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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes as planned, they become paying customers. For example, this can be a fly-fishing amateur leaving an email on a... read more
In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015. Let’s learn from the best! Emily’s Oz Comcast’s “Emily’s Oz” advert is a proof that a good story is as much... read more
Have you ever imagined what happens with all the customers who found your website, added some of your wares to their shopping carts and then just left? What pushed them to do so? To put it simply, they’ve encountered a step in the buying process that they couldn’t or didn’t want... read more
Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We can buy Death Star cookie jars, Millennium Falcon bottle openers and R2D2 engagement rings. And although I... read more
Welcome to the first episode of The Alchemy of Ads! In today’s post, I am going to show you a couple of brilliant commercials that perfectly capture the spirit of Christmas. Some of them are funny, some of them - heartwarming, but at the same time all of them are perfect... read more
Online businesses have one of the busiest parts of the year ahead of them. In two days, the Black Friday craze will start. Millions of consumers will rush to score the best deals from major retailers. In four days, we’ll see the same thing for online businesses when the Cyber... read more
Creating the perfect call to action can mean the difference between a business success and a complete flop. How do you make sure that the message you use will spring potential customers into action? Over 70 years ago during the Second World War , the Allied governments faced a... read more
As 2014 ended, marketers discussed business trends for 2015. As always, their predictions seemed more or less accurate and, in most cases, terribly obvious. For example, I’ve read that in 2015 marketing will “shift from globalization to personalization”. Sounds impressive, but... read more
Good customer service can go hand in hand with great sales results. You can improve sales significantly if you use chat to quickly resolve all the problems of your customers. They are bound to come back for more good service. You can also play a more active part and reach out to... read more
Sometimes the slightest change on your website can make a huge difference. For example, if visitors are reluctant to start a chat with you, they may simply need a little nudge in the right direction. For People, an administration solution for HR professionals, the nudge came in... read more
Shopping carts are the worst place to lose a customer. You’ve spent hours preparing descriptions for items in your shop, only to lose a customer to a bad case of cart abandonment. When a potential client is not interested with your promo message, you can always improve it. When... read more
Pre-chat surveys play an important role in helping your customers. It is your first opportunity to get some information about a client. You need to make the pre-chat survey questions count. Surveys help you to get to know your customers. By customizing them, you can significantly... read more
Writing a product review for something you're trying to market is a proven way of getting new leads. However, with thousands of them popping up on the web every day, how to make your review worth checking out? There are two popular schools of preparing a product review: the... read more
We've just launched the LiveChat Affiliate Program so I thought it would be a good idea to share some handy tips with you on how to become a successful affiliate. For me, running such a program is not just about having lots of banners all over the Internet but about creating a... read more
5 minutes
Sep 27, 2013
