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Omnichannel marketing has been a buzzword for some time now, and for good reason. Rather than putting all your eggs in one basket and concentrating solely on, say, email campaigns, omnichannel marketing uses multiple channels to provide your customers with an immersive,... read more
8 minutes
Dec 16, 2020
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
Big data is BIG. According to a study by IBM, 90% of all the existing data in the entire world has been created in just the last two years. 2.5 quintillion (that’s 2.5 with 18 zeros behind it) bytes of data are generated every day. To put that into context, TechJury reported in... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be The Trillion Dollar Season. Join LiveChat for a week of articles and videos dedicated to Black Friday and... read more
Gone are the days where you need a brick and mortar store to thrive in the retail business. Online marketplaces provide the best alternative and are perfect platforms for eCommerce entrepreneurs. By registering as a seller in any one of these online marketplaces, e-commerce... read more
9 minutes
Dec 4, 2018
Companies that take customer service seriously and make it a priority in the early stages of existence, shouldn’t forget about customer success management. It’s often mistaken with customer support, so let’s clarify. Customer success management is the next layer on the top of a... read more
Recording or hosting live product demos are a great way for inbound sales teams to better connect with customers. No matter what you sell, the product demo can move a lead along by showing the range of features and benefits in one comprehensive experience. A demo isn’t... read more
6 minutes
Sep 5, 2018
In the age of tough online competition, one thing is sure: unless you stand out with an awesome offer or strong brand personality, you will blend in. To stand out, you need to give your customers a reason to buy from you instead of a competitor. Easier said than done, you might... read more
The SAAS industry has experienced continuous growth over the years and is only going to grow bigger. The public cloud market alone is expected to be worth more than $100 billion in 2017, according to Statista. But a growth in market or industry size doesn’t necessarily translate... read more
Sales world can be completely overwhelming, especially if you’re making first steps in your sales career. Being a salesperson can surely be rewarding (especially when it comes to finances), but it also includes high accountability and responsibility for delivering on your numbers... read more
Getting in touch with people, who’s never heard of you before is troublesome. One way of reaching out to customers is cold calling when a salesperson makes an unsolicited attempt of contact (usually phone calls) and presents a product or service offer. There’s much good to say... read more
5 minutes
Jun 27, 2016
In the past, the local shops had all the power in a customer-seller relationship. You’d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn’t make... read more
Harvey Specter is a bad-ass. The one that all salespeople want to be. At least the ones that want to be incredibly successful, win big and don’t let their competition get ahead. For those who don’t know, Harvey Specter is a senior partner in the fictional law firm Pearson... read more
