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When was the last time you felt appreciated as a customer or showed customer appreciation? How do you even do that? Do you just say, “Thanks for shopping with us!” Or is there some hidden meaning behind this term? One way or another, you need to be aware that appreciation plays a... read more
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
Going the extra mile for customers. A mysterious and intangible element of customer service. You’ve heard us talking about it a lot, be it our ultimate customer service guide or any article meaning to improve your customer experience. Do we follow our own advice? What does going... read more
Providing an amazing customer service and support is one of the essential pointers, which can help brands corner the market. Easier said than done, there are many online businesses that are working round the clock to provide the best customer experience. However, not all of them... read more
7 minutes
Mar 6, 2021
The holiday season is going to be different this year. Big players, like Walmart and Target, decided to close on Thanksgiving so they don’t give customers a reason to gather in crowds. Also, many customers are now buying different goods than they normally do, and they’re making... read more
People are changing their shopping habits. These changes were trending before 2020, but, with the multitude of challenges retailers have faced this year, many of those changes will surely become permanent. Since early 2020, consumers are making more purchases online, making... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be The Trillion Dollar Season. Join LiveChat for a week of articles and videos dedicated to Black Friday and... read more
A big part of successful online marketing campaigns are the tools and resources used to create them. The best thing about online marketing tools is that most of them are either very cheap or free to use and you will be able to easily find them online. But just like with anything... read more
10 minutes
Jan 23, 2019
Picture this – you are heading a brick and mortar store and watching customers lined up at the cash counter makes for a delightful sight until they abruptly change their minds and leave without making a purchase. Ouch. Now, that’s a ‘so close, yet so far’ kind of a situation.... read more
7 minutes
Nov 9, 2018
Running a successful online business is never an easy task. Whether a business will succeed or not depends on numerous factors, some of which aren’t even in your control. Luckily, this means that there are factors that you can control and it means that choosing the best... read more
7 minutes
Nov 6, 2018
I like to dig out marketing insights like a gold miner digs for gold. Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Conversion is where the money is. Recently, as I was digging through data for a... read more
7 minutes
Oct 12, 2018
A majority of businesses feel that generating leads is one of their top challenges, which isn’t much of a surprise considering: 61% of companies run 5 or less landing page tests per month 48% of landing pages contain multiple offers 75% of marketers struggle with optimizing... read more
6 minutes
Oct 5, 2018
In 2017, HubSpot conducted a study to understand the relationship between customers and brands, and how it is evolving. The study revealed that 63% of marketers report their biggest challenge is generating enough leads and traffic. So if there’s a surefire way to ensure business... read more
7 minutes
Jul 6, 2018
“Online privacy” is a big phrase recently, but might seem to be underestimated by online users at the same time. Let’s take the Facebook-Cambridge Analytica data scandal. It still lives in media. The US Congress put Zuckerberg through the hoops. And a couple of days ago, Facebook... read more
