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Online Marketing
How to Engage Website Visitors for Higher Conversions
Close your eyes and think of your website as a physical store. You'd want visitors to walk in and explore, ask questions, and eventually make a purchase. Similarly, the engagement of your website visitors is the key to building lasting connections, driving conversions, and... read more
Is SMS Marketing Legal and Still Alive?
Gone are the days when there were doubts if SMS marketing was even legal. Marketing boards all over the world choose to make SMS marketing legal. Why? Let's face it — for the express purpose of increasing customer loyalty. If you don't use SMS marketing legally or you don't use... read more
6 minutes
Feb 19, 2022
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
Video Shopping and What Does Coffee Have To Do With It?
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)
As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more
10 minutes
Jun 9, 2021
How To Write Better Content — 8 Content Marketers and Copywriters That You Should Learn From
"Your content sucks!" — that's a sentence that no company, content marketer, or copywriter wants to hear. For years we've been told that content is king and that it's key to getting qualified leads that’ll eventually convert to paying customers. There's no denying that. However,... read more
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What Does a Product Marketing Manager Do? My Experience as PMM at LiveChat
When I joined LiveChat more than two years ago as their first Product Marketing Manager, we were on an incredible journey to shape the structure of the teams across the company. For my first assignment, I was presented with a big challenge — launching our new product, HelpDesk.... read more
10 minutes
May 13, 2021
Nintendo’s Animal Crossing Success Story: What Your Brand Can Learn From It
Do you remember when Animal Crossing: New Horizons (ACNH) hit the market last March? The mass obsession that broke out over it can only be rivaled by that of COVID-19. Why the gruesome comparison? Well, the latter, along with its four horsemen of lockdown, anxiety, social... read more
Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
What’s the Voice of the Customer and Why Will It Kill Your Sales if You Don’t Have It?
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
Effective Business Strategies for Selling on a Marketplace
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
12 minutes
Feb 11, 2021
5 Rules for Turning Customers Into Brand Advocates: An Analysis of 300k+ Customer Reviews
Brand advocates boost your growth exponentially. A customer who only buys from you once is valuable. But one that keeps coming back for more and brings their friends with them? That’s the dream. We passed more than 300,000 Trustpilot reviews through our customer analytics... read more
9 minutes
Jan 26, 2021
6 Copywriting Tips To Help You Sell More
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
What Is Sentiment Analysis and Why Does it Matter for Online Businesses?
Customer experience has become a new battlefield. Data shows that 89% of businesses compete primarily based on customer experience. People buy products because they receive a great experience, and they stop purchasing after getting a bad one. To gain and retain customers, brands... read more
8 Steps You Need to Take to Successfully Market Your Business on Quora
More than 75% of Quora’s traffic comes from search engines. This fact means that Quora ranks exceptionally well on Google, Bing, etc. More importantly, your business can get a massive boost in brand exposure if your answers come before other Quora writers. For those of you who... read more