Google AdWords: tracking chat conversions

Copy the script below and remember to change YOUR_CONVERSION_ID and YOUR_CONVERSION_LABEL to the values provided in the conversion you created in Google Ads (as shown in steps 8 and 9).

<script>
var LC_API = LC_API || {};
LC_API.on_chat_started = function()
{
// track this chat in Google AdWords
var google_conversion_id, google_conversion_label, img;
google_conversion_id    = 'YOUR_CONVERSION_ID';
google_conversion_label = 'YOUR_CONVERSION_LABEL';
img = new Image(1, 1);
img.src = 'https://www.googleadservices.com/pagead/conversion/'+google_conversion_id+'/?label='+google_conversion_label+'&script=0';
};
</script>

After you’ve added the script to your website, the chat conversion from ad clicks will start appearing in your Ads conversion reports.

Additional information

Track conversions to the ticket from

Tickets mentioned in this article refer to the old LiveChat ticketing system available for new customers until June 1, 2023. If you’re using HelpDesk tickets or created a LiveChat account after June 1, 2023, unfortunately, you can’t benefit from this integration.

Tickets mentioned in this article refer to the old LiveChat ticketing system available for new customers until June 1, 2023. If you’re using HelpDesk tickets or created a LiveChat account after June 1, 2023, unfortunately, you can’t benefit from this integration.

You can also track conversions to ticket form. You need to replace the LC_API.on_chat_started = function() part of the code with LC_API.on_ticket_created = function(data). To learn more about this callback, check out our API documentation.

Track several conversions at the same time

You can track several conversions at a time using the script provided above. To do so, add a separate script with different pairs of google_conversion_id and google_conversion_label variables for each conversion you want to track.

The google_conversion_id stays the same, google_conversion_label varies for different conversions.

The google_conversion_id stays the same, google_conversion_label varies for different conversions.

Google Tag Assistant errors

When using Google Tag Assistant, you might come across some syntax errors like Conversion label not set or No HTTP response detected. Don’t worry about them, as the integration will successfully track your Ads campaign and integrate it with LiveChat.

When validating your AdWord campaign, Google Tag Assistant is looking for active conversion codes, including the version without JavaScript (noscript). As our conversion tracking code does not have such a version, Google Tag Assistant may display errors.